HDFC Sky

HDFC Sky Captures Investor Attention with VDO.AI’s Smart Ad Strategy

A Smart Strategy for a Smarter Investment

HDFC Sky partnered with VDO.AI to drive awareness about their app and offerings. To achieve this, the campaign strategically leveraged impactful OLV ads and high-visibility display banners, ensuring wide reach and strong recall among potential investors. This was executed across key urban markets like Mumbai, Delhi, Pune, Bengaluru, and many more to maximize regional impact and relevance.

Making Investors Pay Attention: The VDO.AI Awareness Playbook

. Premium Supply Access

Campaign placements spanned across high-impact financial platforms like Navbharat Times, TOI, Moneycontrol, and Business Today to ensure credible visibility.

. Interactive Ad Units with Clear CTAs

Engaging creatives with direct CTAs were used to encourage immediate action and reinforce campaign messaging.

.Diverse Format Mix: OLV + Display

A combination of impactful OLV ads and standard display banners delivered the message effectively across screens and user journeys.

. Real-Time Dashboard Optimization

Campaign performance was tracked live via dashboards, allowing for quick optimizations based on CTR, viewability, and user engagement.

Display

62.27 M+
Impressions
0.09%
CTR
15.87s (avg)
Viewable Time on Top Creative
OLV- 80.40% (Higher than the industry average of 60%)
VCR

COMPANY

Advertiser Suite

Publisher Suite

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