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AMFI
Educating India, One View at a Time: AMFI’s Mutual Funds Awareness Journey with VDO.AI
Tapping into Simplicity to Spark Financial Awareness
To increase awareness and understanding of mutual fund investments, AMFI partnered with VDO.AI for a large-scale digital campaign. The objective was to spark confidence among everyday investors through storytelling-led video content that was easy to consume and acted as a financial nudge. Using Online Video (OLV) as the core medium, the campaign aimed to maintain a high video completion rate while ensuring a minimum of 0.2% CTR, balancing both engagement and clarity.
How VDO.AI Brought the Message Home
. Relatable, Story-Driven Creatives
The video content didn’t sell; it explained. Using real-life situations and clear messaging, it simplified mutual fund concepts for investors.
. High-Impact Inventory Across Trusted Publishers
The campaign ran across premium domains like ABP Live, Aaj Tak, News18, and Moneycontrol, ensuring credibility, trust, and strong contextual alignment with financially-aware audiences.
.KPI-Led Optimizations
Continuous monitoring through live dashboards ensured both VCR and CTR goals were met with creative and placement tweaks throughout the campaign.
Results That Speak Volumes
- 5.48 M+Impressions
- 60.58%VCR
- 0.28%CTR
